Three individuals involved in the process of cooking or food preparation. The first person appears to be emotional or upset, the second person has a face covered in a white substance, and the third person holds a mask made of white dough or similar material.

Uber Eats - “Do Less”

Atlanta, GA
2024

Lead: Professor Shannon Davis


Art Direction: Aditya Kumar


Camera: Yusi Li


Actors: Arva Parsana, Simone Marletta, Yusi Li, Aditya Kumar

The “Do Less” campaign spoke to those who find cooking a challenge. As life gets increasingly hectic, Uber empowers people to hand off the stress of cooking to restaurants and local small businesses, helping them do less in a world that constantly demands more. This was a project on a college student budget :)

“Batter Splatter” - Do Less - Uber Eats

“Stuff is Burned” - Do Less - Uber Eats

“Doughy Mess” - Do Less - Uber Eats

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