A shoe box with a design featuring a yellow and black shoe illustration on the side, a barcode, and a black and white stripe pattern with the word 'SHOE' on the top, set against a gray background.

Sneaker Packaging

Atlanta, GA
2022

Direction: Professor Sam Eckersley

Design: Aditya Kumar

In this course, I was tasked by SCAD to generate ideas for their latest sneakers, which were introduced with the launch of Sneaker Minor at the university. This program provides an opportunity for students to learn about footwear design under the guidance of the industrial design faculty at SCAD.

Colorful sneaker box with rainbow stripes, black and yellow sneaker illustration on top, and 'Q4 SPORTS' branding on side, on a gray background.

A red shoe box with white text that says 'SCAD' and various icons and symbols on the sides, placed on a light gray surface.

Red shoebox with the word 'SCAD' on the lid, a hand with a heart inside on the front, and small graphic elements, on a white background.

Graphic design of a yellow and black sporty shoe with branding for Q4 Sports, SCAD, and Busy Legs, featuring various labels, logos, and colorful stripes.

A circular poker chip with the number 9 in the center. The outer edge has various numbers and country abbreviations, including UK, EU, GEM, and US.

A Revolutionary Approach to Engage with Packaging.

The conventional shoe size labels can be challenging to decipher, especially when surrounded by numerous boxes in a store. This makes it difficult for both customers and shopkeepers to quickly locate the desired size. To address this issue, a user-friendly and easily replicable solution was developed, enabling swift and efficient shopping experiences.