Close-up of overlapping gold and black metallic objects with a textured surface.

Proxicasa

Atlanta, GA
2022

Direction: Professor Mary Ann Casem

Design: Aditya Kumar

Experience a seamless and fully-integrated smart home with ProxiCasa - a groundbreaking range of innovative products designed to revolutionize the way you interact with your home. With ProxiCasa, you'll enjoy a truly human experience that seamlessly blends cutting-edge technology with effortless functionality.

A color chart showing different logo variations for ProxiCasa, including versions against white and black backgrounds, in one color, two colors, and against specific backgrounds.
Guidelines for creating a logo with ProxiCasa, including different staging areas with variations in color, taglines, and size, featuring the ProxiCasa logo with a blue and gray icon and black or blue text.
Comparison of various ProxiCasa logos in different styles and color schemes, including master logos against white, black, and grayscale backgrounds, with and without taglines, and examples against white and black backgrounds.
A 3D-rendered white square eraser with a black tip, isolated on a black background.
A sleek black rectangular object with four panels and circular elements, illuminated by bright white outlines against a dark background.
Six metallic lipstick tubes in silver, blue, rose gold, gold, pink, and black, standing upright on a black background.

3D Renders for Proxicasa

A black, multi-layered, segmented, cone-shaped object with the words 'ProxiCasa' embossed on the bottom surface, set against a dark background.
A webpage showcasing a home lighting product called Vista by ProxiCasa, with a dark background and a large image of a modern, square-shaped smart light bulb in the center. The text reads 'Vista, The New Light of Home,' with an orange button labeled 'Learn more' underneath.
Living room with curtains, sofas, a lamp, and a side table illuminated by ceiling lights, featuring a website overlay promoting smart home lighting control.
An elderly woman holding a white mug and an elderly man in a blue plaid shirt smiling together, with a text overlay describing services of ProxiCasa on a cozy home background.
A collage of four technology product advertisements. Top left: ProxiMesh device with the tagline 'Forever connection' and a 'Learn more' button. Top right: xDrink Pro beverage cans in various colors with the tagline 'Innovation runs in family' and a 'Learn more' button. Bottom left: EmberEye Plus device with the tagline 'Prevention better than cure' and a 'Learn more' button. Bottom right: FrostCase portable coolers in different colors with the tagline 'Got somethings to cool' and a 'Learn more' button.
A collage of four images: top left shows a woman with curly hair smiling inside a refrigerator reaching for food; top right and bottom left are close-up of the refrigerator's interior with shelves and black backing, featuring white glowing lines; bottom right shows a man with a beard reaching into the refrigerator to grab a bottle, with a yellow object in the foreground.
Screenshots of a home automation app controlling various household devices across different rooms. The first screen shows the app's main menu with options for Living Room, Kitchen, and Bedroom, each with device status indicators. The second screen displays controls for a light in the Living Room, including an on/off switch, brightness slider, and light temperature options. The third screen shows settings for a fridge and freezer in the Kitchen, with temperature controls. The fourth screen features a bread icon indicating a toast setting with a preview image of toast and adjustable level options.
Sequence of three iPhone screens demonstrating the pairing process of a device via Wi-Fi, showing steps to open lid, find accessory, and confirm connection with a check mark and an 'Add to Home' button.

Behind the Scenes

3D model of a small, rounded, capsule-shaped object with a pointed bottom, resembling a capsule or container, designed in CAD software.
A 3D model of a cylindrical object with a rounded end, created in CAD software.
3D rendered model of three small storage cabinets or lockers in different sizes and colors, with a simple, modern design.
Digital CAD design of a handheld electronic device case in three colors: green, blue, and gray, showing front and side views.
3D model of a rectangular device with rounded edges, featuring a vertical blue strip along one side.
Six cylindrical containers with lids, each in different colors: white, blue, pink, yellow, beige, and black, arranged in a row on a grid background.
Graphic design with the words 'CHICORI' in large, yellow, stylized font on a dark blue background, and the word 'LOVE' inside the letter 'O'.

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