I’m Aditya Kumar, a creative strategist based in New York. I work across the intersection of advertising and human experience design. I graduated summa cum laude with a BFA in Art Direction and Graphic Design from the Savannah College of Art and Design, and since then, I’ve partnered with brands in academia, luxury, lifestyle, fashion, and technology. My focus is on marketing and creating design systems that are both clear in function and expressive in form.
I grew up in a time when technology advanced faster than most people could adapt to it. That constant acceleration revealed something to me, the frictions, gaps, and barriers in the systems we interact with daily. I saw them as opportunities to reimagine how humans and technology could connect. That mindset brought me to art school in the United States at nineteen, where I refined my curiosity into aptitude.
I believe that simple, distinct, and intuitive design systems, when paired with breakthrough advertising, create experiences that people are eager to step into and instinctively know how to navigate. When designing complex systems, the interface is the point of trust, they should feel like natural extensions of ourselves, where a customer moves through digital space with the same comfort and confidence they feel in their physical world. That is the measure of design: by how naturally it belongs in the human experience.
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