I’m Aditya Kumar, an art director and designer who works across many areas of design. I studied at SCAD, graduating summa cum laude in graphic design and advertising art direction. Since then, I’ve worked with luxury, lifestyle, and tech brands, creating digital experiences, brand systems, and content that feel both clear and expressive.

My process starts with empathy and ends with detail. I design for people, not just for data. Whether it’s shaping a new brand identity, improving a user flow, or building content at scale, my goal is always to cut through the noise and bring out what really matters.

Inspired by Jony Ive’s legacy, I believe design should feel inevitable, not invented.